Advertising…sell advertising mail the magazine free to a guaranteed audience…they’ll all line up like dominoes target your ads in on your guaranteed audience you’ll see boat magazines free to boat owners sex mags free to kids and singles photo mags free to camera buffs just get the lists knock out this five percent return on direct mail and your ad boys will pay the difference to know who they’re reaching…targeting in on every one of them drugstores selling us customer lists through wholesalers handling (our) prescription line.
J R, William Gaddis, 1975